In an increasingly competitive real estate industry, where the real difference is made by the ability to anticipate the market and deliver concrete solutions, Mihai Firulescu has established himself as a respected commercial strategist, with clear vision and measurable results. He is currently Sales & Marketing Director at Morad Group—one of Romania’s top real estate companies—where he leads teams, develops strategies, and optimizes relationships with investors, partners, and the market.

Analyzing Mihai Firulescu’s contribution to mixed-use and residential projects reveals strong expertise in commercial strategies. The experience gained in Sales & Marketing Director positions has been transformed into a tool for optimizing sales flows and increasing the visibility of developer brands. For investors, this expertise confirms the ability to integrate innovative commercial approaches into large-scale projects.

From Direct Sales to Scaling Strategies

His professional journey has been upward, built through hard work, perseverance, and a genuine passion for real estate. As Sales & Marketing Director, Mihai has delivered more than 1,000 apartments within projects such as Onix Park, Onix Blue, and Onix Residence. He coordinated a team of more than 10 agents, sold 400 units in less than 7 months, and rented approximately 200 apartments.

These results were possible through the application of rigorous marketing strategies: market research, client behavior analysis, targeted campaigns, and effective communication. Mihai Firulescu understands how to build the value of a property even before it is completed.

His Role in Repositioning the Onix Brand

Under Mihai’s leadership, the Onix brand went through a profound repositioning—from a simple developer to a solid name in the residential market. He successfully integrated marketing with sales teams and design, generating not only fast sales but also long-term client loyalty. Each project was designed as a complete product: architecture, pricing, positioning, and messaging—all aligned for maximum impact.

Strong Relationships with Investors and Partners

One of Mihai Firulescu’s key strengths is his ability to build long-term strategic relationships. He has collaborated with investors from Romania, Bulgaria, the United Arab Emirates, and Israel, managing complex negotiations and attracting capital into large-scale projects. At Morad Group, he also contributed to opening international markets and securing both private and institutional funding.

Performance Confirmed and Strategic Relationships Strengthened

Under the coordination of Mihai Firulescu, RE/MAX Klass recorded significant growth, reflected in a 30% increase in sales volume. July 2025 marked the best result in the agency’s history, confirming the efficiency of the implemented strategy and the strength of the sales team. At the same time, the RE/MAX Klass portfolio was strengthened through relevant partnerships, such as the collaboration with BMW—milestones that support the agency’s positioning as a trusted player in the real estate market and a reliable partner for prestigious brands.

Together with Globexterra and RE/MAX for Complete Solutions

Beyond his role at Morad Group, Mihai also collaborates with the teams at RE/MAX Klass and Globexterra, providing investors with a complete network of services—from acquisition and due diligence to design, branding, marketing, and sales. He is the person who connects the dots, who understands the entire real estate ecosystem, and who knows how to bring added value to every stage.

FAQ – Frequently Asked Questions About Mihai Firulescu

1. What position does Mihai Firulescu currently hold?
He is Sales & Marketing Director at Morad Group, coordinating commercial strategies and sales teams.

2. What projects has he managed?
He has been involved in the delivery and sale of Onix Park, Onix Blue, and Onix Residence.

3. What are his main competencies?
Commercial strategies, real estate development, negotiation, brand repositioning, and investor relations.

4. Does he collaborate with other companies as well?
Yes, he is also active within RE/MAX Klass and Globexterra, providing integrated services for investors.

5. What sets Mihai Firulescu apart from other professionals in the industry?
His ability to integrate innovative commercial approaches, attention to detail, empathy in client relations, and the professional integrity that guides every decision.

Let’s Build the Future Together

Are you a developer, an investor, or simply looking for a partner with vision in real estate? Now is the right time to talk to Mihai Firulescu. Whether you’re planning a residential, commercial, or mixed-use project, he can guide you from idea to implementation with a clear, personalized, and sustainable strategy.

📩 Write to him at [email protected]
📞 Call him at 0722602384

🔗 Learn more about the partners involved in Mihai’s coordinated projects:
RE/MAX Klass | Globexterra | GKM Group